Social media is going through a lot of changes now and in the near future. Some of these changes were expected, some not, however, your business will be impacted if you don’t catch up with what is happening. I’ve included links to several articles that will provide you with more thorough details but want to give you a short overview.
Instagram announced in March that it is changing its algorithm in order to have your feed show content in a more chronological order as opposed to the relevance order that has been in effect since 2016. How does this social media change affect you and your business?
Things to consider:
- Responding with the same type of answer, (i.e. nice photo, love it etc.) you might be picked up as a “bot” or “spammer”
- Newer posts should be higher in your feed
- You can list up to 30 hashtags. The more you post, the more exposure you gain – this is not a change, but seems to confuse many users.
- There is not a time limit to respond to posts – some users have been confused about this issue.
Instagram Highlights has been added to allow you to highlight old stories by saving them to Instagram Highlights. I just read a blog by Sue B Zimmerman on this topic. Sue is considered as one of the “gurus” of using Instagram to support business. Some of the key points from her article include the ability to:
- Combine multiple stories together into long-term content. This feature allows new people to quickly know you better, keep content “live” for a longer period, add more links and keep your branding at the top of your profile
- Showcase what is important in your business
- Helpful tips on creating your story and saving it as a highlight
The changes to Twitter can impact you as a business owner and is important if you use a scheduler such as Buffer or Hootsuite. They are intended to prevent spam from individual and/or multiple account users. I found that this article outlining the new Twitter rules to be very informative. Here are some items that I gleaned from the new guidelines.
- You can no longer post duplicate or similar content
- Multiple accounts cannot be similar. This impacts people with several accounts for the same business profile
- Automated “retweeting” is forbidden
- Changing the hashtag in a tweet is not enough to count as a separate item
In the chaos that has been following Facebook recently, it comes as no surprise that they too have made changes. Tops on the list are the changes to privacy. The new privacy setting will allow the user to:
- Opt out of targeted marketing
- Turn off facial recognition
- Turn on special protection for teenagers
Facebook is also creating a way to report data abuse and have a bounty program in place to reward those that report abuse.
Other changes include:
- Increased transparency in ads, pages
- Accessible privacy tools
- Shutting down partner categories (used to pull 3rd party data for advertisers)
- Tools to protect against misinformation
Not in place yet are several changes that will restrict data access to apps. The complete list of what is in the works is outlined in this article.
Prevent your business from being “frozen” on social media by paying attention to these new rules. I’ve included several articles with additional details that should help you with these social media changes. With some minor adjustments, you should be able to handle them well. Don’t use the excuse that you didn’t know about the rules. It won’t help you if you get locked out of your accounts. Be prepared.
- Everything You Need to Know About the New Instagram Algorithm (Jenn’s Trends)
- Everything You Need to Know About the New Instagram Algorithm (Later.com)
- Top Facebook Updates That You Can’t Afford to Miss-April 2018 Edition
- How To Use Instagram Highlights
- What Do the New Twitter Rules Mean for Social Media Managers (and Buffer Customers)